A TASTE OF BMWi
We were tasked with creating an experience to support BMW’s partnership with Taste of London - the city’s highlight event in the food calendar featuring London’s best food, drink and live entertainment in Regents Park.
We created a BMWi themed restaurantwith a tasting menu inspired by four unique features of the BMW i8 - Sustainability / Innovation / Vision / Design
Michelin star chefs were briefed to create an innovative serve that highlighted each feature, giving guests the food experience they were after, whilst driving interest and test drives for the car.
100% of participants said they were now more likely to consider a BMW as their next car
+8/10 experience for 81% of guests, with 10% rating the experience 10/10
183 roadster test drives - Significantly surpassing a KPI of 60 with 96% likely to recommend a BMW to friends & family
AWARDS: FMBE Creative Intelligence - Silver / FMBE Consumer Campaign of the Year - Bronze / The Drum Experience Awards - Highly Commended
People & PlacesPhotography
ATP Finals 2019Photography
BMW Retailer of the yearPhotography
Elle and Sunny 2020Photography
Hans Zimmer RevealedBranding
Vodafone 1984G StreetExperiential
EDF Energy of the NationExperiential