BOMBAY SAPPHIRE - THE GRAND JOURNEY
Bombay Sapphire had lost its cultural relevance with millenials. We needed to create an experience that would educate, engage and get the target market talking about and drinking Bombay Sapphire again.
The Grand Journey was a multi-sensory drinking and dining experience on board the 'Laverstoke Express' fusing art, culture and flavour.
Guided by our Train Guard and Grand Dame, they travelled through 10 scenes inspired by each botanical, the location it’s sourced from and how it influences the flavours of the gin.
We created animations in the windows of a custom built train carriage with temperature control, scented mist and projection mapped tables to fully immerse our guests into another world.
Actors, performers, Michelin starred chefs and Europe’s leading mixologists created an array of performances, cocktails and incredible dishes to reveal each botanical and tell Bombay Sapphire's botanical story.
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