GOLFTV - Launching Discovery’s OTT GOLF platform
After aquiring the rights to broadcast the PGA Tour, we helped Discovery Channel with the Brand creation, strategy, social content production and launch campaign for Discovery’s GOLFTV.
Our design was inspired by the penultimate challenge for any golfer, on any course. The island green.
Tournaments and bragging rights are won or lost with this very hurdle. Something every golfer in the world can relate to.
Inspired by this, we hid a classic kidney shaped island green shape within the negative space of the letterforms to create a unique golf inspired mark.
We created all aspects of the GOLFTV brand, including identity, guidelines, advertising, sales materials, social launch strategy and execution.
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