VODAFONE 1984G STREET
To help Vodafone celebrate the 30th anniversary of their first UK phone call. We took people on a trip down memory lane to show just how far we’ve come.
We took visitors back to 1984 with a street in Covent Garden where visitors could experience everything they now take for granted through their mobiles.
Featuring shop fronts, a cobbled street, photo booths, a digital post box, street furniture and actors in character as 80’s Londoners, every store featured a digital layer of activation bringing the experience right back to the present.
Along with a special Kight Rider appearance, We combined the old guard with the new in a special concert exclusive for Vodafone Customers - RUN DMC played an exclusive gig with upcoming talent Raleigh Ritchie to commemorate 30 years since the release of their ground breaking album Raising Hell. The concert was streamed live over the Vodafone network with multiple 360º cameras that users could customise their viewing experience by downloading an exclusive app.
The activation received press coverage exceeding 850 articles across 13 Vodafone markets and over 2500 mentions in social media generating 75 million impressions.
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