With evolving industry needs, Wasserman’s offering was continually expanding so they needed a brand to reflect a future vision that ties together every strand of the Wasserman offering.
Retaining the shape of the original logo, we created a dynamic new icon inspired by the American All-star - From the ones that line Hollywood Boulevard to the elite sports men and women celebrated in American culture.
This new bold mark successfully connected the dots between the family’s heritage to a dynamic vision to carry the business into the future.
The dynamic angles making up the 'W' formed the framework for a suite of secondary brand assets and communication guidelines that rolled out into all marketing comms, social and even the office design. But best of all New Era made a bespoke cap with the new mark.
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